If you've had kids and your wife sends you to the store for diapers, you know that if you come home with the wrong one you'll never hear the end of it. I've had 2 kids and can't tell you the difference between any of them. One promises to keep them dry while the other promises that they'll grow up to be brain surgeons. Full marks to this company for thinking outside the box and coming up with a memorable TV diaper ad.