Wednesday, July 21, 2010

Mini Wheats, not so mini price

My kids love cereal. One of their favorites is Mini-Wheats and ever since Shreddies came up with their marketing genius of turning it around to a diamond shape, others have been trying to come up with something similar. Mini-Wheats has introduced "Little Bites" which are half the size. Cool idea and my kids ask for it every morning. Fine, you like the "Little Bites" and even though I try and convince them they're eating the same thing as the regular size, I still get "Daddy you're silly". What I don't understand is why Kellogg's charges the same price as the regular size when you're getting 95 grams less.

Update - This was the price at Metro, while Loblaws and Walmart were selling at $3.99