Showing posts with label cereal. Show all posts
Showing posts with label cereal. Show all posts

Wednesday, July 21, 2010

Mini Wheats, not so mini price

My kids love cereal. One of their favorites is Mini-Wheats and ever since Shreddies came up with their marketing genius of turning it around to a diamond shape, others have been trying to come up with something similar. Mini-Wheats has introduced "Little Bites" which are half the size. Cool idea and my kids ask for it every morning. Fine, you like the "Little Bites" and even though I try and convince them they're eating the same thing as the regular size, I still get "Daddy you're silly". What I don't understand is why Kellogg's charges the same price as the regular size when you're getting 95 grams less.

Update - This was the price at Metro, while Loblaws and Walmart were selling at $3.99